I think if he were willing to do like a BETA test group and used their input and testimonials, then maybe if the results were good he might be able to break into the market. But as for none of us knowing anything about these lights I don't think anyone would be super willing to convert over to them for the current price point.
Maybe get a hold of a few LFS to test the lights against the other ones in its class or even just a hobbyist that has similar lights.
I'm sure someone would test them out at a 1/2 price BETA tester promo. I would test them, but I'm sure I would be kinda bias since I'm using T-5s.