that seems WAY too cheap for what i can do based on the competition and what their older controllers cost... complete web integration, with over the web programming... could be too good to be true, or maybe they finally realized that people dont want to spend an arm and a leg for 20 bucks worth of silicon. Either way, if first reviews are good, this may be the way I go. Wanted a profilux, but this has basically the same functionality for a lot less.