And don't forget who you call for "tech support", LFS owners spend hours a day answering question on stuff you buy on-line. I have my own shop and if I go to Portland, Salem, Etc and I spend their time, I walk out with something. I've spent hundreds of dollars at other stores, they always have something different. (I pay full retail) I appreciate the time they take to answer my questions. I don’t know it all, and some of the information I receive is invaluable.