Final word on group buy!!

[coralreefer]

I should have said, "my final thought on group buy"...being married for 25 years, I don't have the final word on anything.

 

Anyway, here we go. As a veterinarian, I have sold products for years...vaccines, flea products, heartworm meds, heart meds, antibiotics, etc...they were a giant part of my revenue.

 

Those revenue avenues are now gone. The internet has taken almost all of my over the counter and prescription business. No one cries for us veterinarians. That is OK. How do I stay in business? By doing what only I can do...1) Perform surgery 2) Diagnose 3) Prescribe...

 

I was trained to do what only a few can do and my ability to accel at it depends on customer service, what I know and how I present it.

 

For the LFS owners....I feel for you...but unless you set yourself apart from everyone else with what you KNOW and what you DO, you'll never do it with what you SELL...unless your service is superior, unless your knowledge is cutting edge and you offer niche services that no one else does, you are just a retailer. The days of expecting people to buy from you because your doors are open and you are a nice guy are over.

 

LFS retailers are going to have to accept that they aren't going to stay in business selling skimmers and fish food when they are cheaper online. They will only stay in business offering what can't be gotten online...help with problems, tank installs, cleanings and knowledge....and you must be able to find a way to charge for that. You've already seen that you help people so they run out and buy online...

 

I am on your side...it has happened to me...adjust, adapt and move on!

 

DrMerle(rock2)

[Benny503]

Good morning America... 4:38AM I am going to sleep. Good nite all