I think you can do it for even cheaper than that if you enjoy DIY. I went one similar to these:
http://www.tmart.com/Liquid-Water-Level-Sensor-Right-Angle-Float-Switch_p100472.html?cc=USD&fixed_price=us_us&gclid=Cj0KEQiA-ZSzBRDp3ITHm5KO_JYBEiQA1JjHHOkhZFjrIxZsAdKq-GD2e9zBgaB29ng9M717mZU8vngaAojI8P8HAQ
It is really cheap compared to many alternatives. I then found an old pump and spliced the wire of the plug, soldered it, and heatshrinked the wires to waterproof it. Now I just have a bucket that has water with a hose into my tank, when the water level is low, the float switch starts the circuit and pumps in fresh H20.
Some people do a double float valve, that will shutoff the pump if it gets too high, but I just leave the sump empty enough to accommodate a bucket if need be. Single point safety is a bad thing. Most definitely.
I can always post pictures of my system if you want.
Edit: The setup works, but be warned. It isn't the most electrically stable setup. Keep those fish alive.